Katherine Potts, MBA, is a marketing professional with a strong background in digital marketing and audience engagement. She holds an MBA in Marketing from Lynn University and a Bachelor of Science in Business Administration with a concentration in Marketing from Mars Hill University.

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Prior to BridgepointMD, Katherine served as Digital Marketing Manager at Lumeris, where she oversaw paid media strategies, implemented SEO best practices, optimized WordPress pages, managed external agencies, and supported email marketing campaigns through HubSpot. 

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She also held multiple roles at Kaleidoscope Group, including Digital Marketing Manager & Special Events Coordinator, where she executed digital content strategies, managed social media and email campaigns, co-hosted podcasts, and organized virtual and in-person events, contributing to significant growth in engagement and ROI. Earlier, she served as Assistant Marketing & Sales Manager at Logical Position, co-managing a sales team, conducting Google AdWords audits, and supporting proposals and contracts.

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Katherine is passionate about helping companies connect with their audiences, drive engagement, and achieve measurable results through innovative, purpose-driven marketing solutions.