Executive Team

AnnMarie Merta
Chief Executive Officer & Founder, Board Chairperson
Experienced healthcare executive with expertise in strategy and operations across a broad spectrum of payer, providers, and operational models
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Harriett Flowers
Founder & Chief Strategy Officer, Board Member
Business entrepreneur with an elaborate history of successful healthcare related businesses focused on SaaS and software architecture and implementation
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Gerald Rupp
Chief Operations Officer
Seasoned executive with a deep knowledge base in healthcare analytics, delivery models, payment reforms, advocacy, and innovation
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Will Harrill, MD, FACS
Founder & Chief Medical Officer, Board Member
Practicing otolaryngologist with a rich history in healthcare policy and specialty care utilization trends
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Chief Administrative Officer & General Counsel
Joe Murray
Experienced attorney across a broad spectrum of companies from healthcare to insurance, to energy
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Sally Engelman
VP - Strategic Growth & Development
Healthcare executive with expertise in fee-for-performance models, strategy, consulting and clinical quality improvements
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