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Executive Team

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AnnMarie Merta

Chief Executive Officer & Founder, Board Chairperson

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Experienced healthcare executive with expertise in strategy and operations across a broad spectrum of payer, providers, and operational models

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Harriett Flowers

Founder & Chief Strategy Officer, Board Member

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Business entrepreneur with an elaborate history of successful healthcare related businesses focused on SaaS and software architecture and implementation

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Gerald Rupp

Chief Operations Officer

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Seasoned executive with a deep knowledge base in healthcare analytics, delivery models, payment reforms, advocacy, and innovation

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Will Harrill, MD, FACS

Founder & Chief Medical Officer, Board Member

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Practicing otolaryngologist with a rich history in healthcare policy and specialty care utilization trends

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Chief Administrative Officer & General Counsel

Joe Murray

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Experienced attorney across a broad spectrum of companies from healthcare to insurance, to energy

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Sally Engelman

VP - Strategic Growth & Development

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Healthcare executive with expertise in fee-for-performance models, strategy, consulting and clinical quality improvements

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